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Solution

Establish value by answering potential questions, either by providing content you author yourself or by directing people to Web sites that can answer their questions. On your homepage, create a topic directory of up to 20 categories or external links. Provide contact information if customers have new questions or suggestions, or if they find new sources of information.

Figure A6.4. Grassroots information sites provide background or specialized information on a topic and organize other valuable resources by offering links to external sites.



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