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Problem

Sorting through hundreds of search results about a particular topic is time-consuming. Without a guide, visitors become discouraged and give up, or possibly act on partial information.

Customers often search for topical information on the Web, but any complete topic overview is usually buried so deeply that it takes a long time to uncover. Search engines do a good job of finding reams of results sorted by each site's value ranking.[1] But even highly ranked sites usually provide only one point of reference, or a piece of the overall picture. Directories like Yahoo! work well to an extent, but the number of librarians required to build comprehensive catalogues for all categories of information on the Web would bankrupt the directories. As a result of seeing only a partial picture, some people act on partial information.

[1] Google is such a search engine. Its value rankings are guided by the idea that the best Web sites have the most links pointed to them from other sites. In other words, if many other Web site publishers think a site is worth referencing, it must be a good site.


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