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Solution

Give customers clear indications early in the shopping process that the site has gift-giving options, so that they can shop for that reason. On the checkout page, provide a button that takes customers to a form where they can enter notes and select gift-wrapping options. And on this form, provide a button that takes customers back to the order summary page, where they can review their whole order, including gift options. When they're done, the order confirmation page will list the entire order, including gifts, in case customers want the information for their records.

Figure G6.4. Let customers choose which purchases are meant as gifts. Give customers the option of wrapping each gift and typing in a personal message.



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