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Problem

When ordering gifts online, customers want to write notes to the recipients and to be assured that the price will not be disclosed. If a site does not offer these conveniences, customers will be less likely to order gifts.

If your site offers consumer items, shoppers will want to send them as gifts to family, friends, associates, and customers. Gifts sent online are especially convenient because all the wrapping and mailing is handled by the online store, and because customers can shop for multiple people and send to MULTIPLE DESTINATIONS (G5) with one order. But there are variables. Customers will not want their recipients to see an item's price, might want to send gift-wrapped presents, and probably will want to include a personal note. Making the process simple and clear, especially for different items going to different people, is key if you want your site to be a resource for gift giving.


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