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Problem

Customers find value when sites identify specific products as recommended or featured. Otherwise product lists can appear bland and tedious.

Having tens, hundreds, thousands, even millions of products on a Web site gives customers a wide selection of choices. But if they can get to those products only through long lists or search engines, they will find it difficult to browse through your site, and you will make fewer sales. If your site presumes that visitors already know what they want and gives them no easy way to explore the site, people who like to browse will be at a loss. The site will not be a place to gather information before making a buying decision.


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