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Background

In PERSONAL E-COMMERCE (A1) we provided a solution for building sites and promoting sales within those sites. Recommendations can make customers more confident in their choices and help close more sales. This pattern, along with CROSS-SELLING AND UP-SELLING (G2), PERSONALIZED RECOMMENDATIONS (G3), and RECOMMENDATION COMMUNITY (G4), describes how to provide useful recommendations. Specifically, this pattern describes the featured product page, which provides recommendations on or near the homepage.


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