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Problem

Unfamiliar terms and link names make understanding and navigating a Web site difficult.

Sometimes Web sites are hard to use because there is a chasm between how you see the world and how your customers see the world. One cause of this rift is the mismatch in the language used. Words familiar to you may not be familiar to your customers. Customers often get confused when faced with unfamiliar terms, and this confusion can lead them to become lost in your Web site.


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