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Background

BROWSABLE CONTENT (B2) discussed techniques for structuring the entire Web site in a way that customers understand. This pattern is an extension of that one, continuing the process of naming links on individual pages, and extending it to all text on the site, including CLEAR FIRST READS (I3) and INVERSE-PYRAMID WRITING STYLE (D7). This pattern describes why you should use language familiar to your customers throughout your site, and how you can identify which terms to use to simplify the task of navigation.


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