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Pattern Group E. Building Trust and Cred... >  Consider These Other Patterns

Consider These Other Patterns

One way of maintaining openness and transparency is by stating a PRIVACY POLICY (E4) on all Web pages. At a minimum, privacy policies should be posted on key Web pages, such as the HOMEPAGE PORTAL (C1) and other major entry points, the QUICK-FLOW CHECKOUT (F1) page, and any Web page where substantial personal information is collected, such as SIGN-IN/NEW ACCOUNT (H2).

People should be given the choice of how their e-mail addresses are used, especially for E-MAIL SUBSCRIPTIONS (E2). An alternative is to let customers use one-time GUEST ACCOUNTS (H3).


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