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Solution

Have a clear privacy policy, and make it conspicuous on key Web pages. Let your customers choose how their information is used. Provide account management tools to let them review and correct their information. Protect your customers' personal information. Be certified as a safe harbor Web site if you are doing business with customers or companies in European Union nations.

Figure E3.2. Make your privacy policy clear, keep your customers' information secure, and make it easy for customers to manage and update their information.



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