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Solution

External links can help build trust and credibility among your customers, while reducing the amount of work required to create new content. Take special care to ask permission from external site operators, and learn their policies on page addresses and dynamic content creation so that you can avoid most link rot. Let your customers know that they are about to be sent to an external site by explicitly marking each link, or by putting external links in a well-marked area on your page. Use pop-up windows for external links only when the context of your site must be maintained so that customers do not lose their place in a process.


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