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Problem

Most sites have links to other Web sites. These external links need to be treated in a special manner so that customers understand that they lead to other Web sites that are not managed by the current Web site.

Providing external links is important for a site because it helps build trust and credibility. Visitors appreciate a site owner who is willing to reference another site to keep customers better informed and satisfied. But site owners are rightly concerned that customers will leave their sites to follow an external link. And visitors are sometimes surprised when they click on a link and unexpectedly leave a site. You can address these concerns by building in some safeguards, as described in the sections that follow.


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