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Expert Reviews

Expert reviews are an effective technique for evaluating sites without the need to involve customers. The most common type of expert review is a heuristic evaluation, which was developed by noted Web guru Jakob Nielsen.

The basic idea is have three to five expert judges independently evaluate a site, using a list of usability heuristics or principles. Nielsen's site, www.useit.com, lists ten such heuristics, though the seven design principles we listed earlier in this chapter would work just as well.


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