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Background

As we claimed in MULTIPLE WAYS TO NAVIGATE (B1) and BROWSABLE CONTENT (B2), customers need more than one way to find things on a site. When you're reading, it can be tedious to go elsewhere on the page for additional information. One way around this problem is to embed OBVIOUS LINKS (K10) in the body of the text. In this pattern we discuss the pros and cons of using embedded links, and ways of maximizing their effectiveness.


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