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Pattern Group E. Building Trust and Cred... >  Consider These Other Patterns

Consider These Other Patterns

Three places to offer e-mail subscriptions are the HOMEPAGE PORTAL (C1), the SIGN-IN/NEW ACCOUNT (H2) page, and the ORGANIZED SEARCH RESULTS (J3) page.

Newsletters, focused advertisements, and alerts should be written in INVERSE-PYRAMID WRITING STYLE (D7). Information about subscribing and unsubscribing should be included in each message, as well as on a FREQUENTLY ASKED QUESTIONS (H7) page.


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