• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Solution

Make it easy for people who are interested to set up an e-mail subscription. Write newsletters, focused advertisements, and alerts in inverse-pyramid style. Use text e-mail messages unless you know recipients can read HTMLe-mail. Include information about how to subscribe and unsubscribe in each e-mail message. Be sure to use your customers' e-mail addresses only for what you say you will.

Figure E2.6. E-mail subscriptions can be used to send newsletters, focused advertisements, and alerts to interested and self-selected customers.



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint