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Pattern Group G. Advanced E-Commerce >  Consider These Other Patterns

Consider These Other Patterns

Editorialize about related products so that customers get a preview of the CLEAN PRODUCT DETAIL (F2) page. For accessories and other related items, add a quick-purchase ACTION BUTTON (K4) to the SHOPPING CART (F3).

Highlight related products in separate CONTENT MODULES (D2), each with its own title showing how the products are related. The titles give customers a quick way to scan the boxes and items in the list. Customers may want to purchase related products after they have already purchased a product. Adding products to a SHOPPING CART (F3) always takes customers forward in the QUICK-FLOW CHECKOUT (F1), and if they want a product that was promoted on an earlier page, they can hit the Back button. If the customer has not purchased important related products, suggest them again from the SHOPPING CART (F3), the ORDER SUMMARY (F7), and the ORDER CONFIRMATION AND THANK-YOU (F8) pages.


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