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Solution

In a subtle and careful way, cross-sell and up-sell related products by indicating the benefit they provide to your customers. Customers will be seduced and will not need to go far to make a purchase if you make it quick and easy to add a related product to a shopping cart without leaving the context of the current page. Make a visual distinction between these promotions and the other content on the page. Sell the related products again later in the checkout process, in case customers missed them the first time.


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