• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Problem

When choosing a product in stores, people appreciate hearing about related products that are complementary to or better than the products they have chosen. Doing the same thing online requires prudence and planning.

People often come to a site looking for something, whether they have a specific idea of what they need or only a vague notion. Once they're looking around, however, they find pleasure in finding something useful they didn't know about. Cross-selling and up-selling are two techniques for providing related products and services right when the customer is making a purchase. These strategies make more on each sale by enticing customers to buy items related to what they're planning to purchase anyway.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint