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Background

In PERSONAL E-COMMERCE (A1) we provided a solution for building sites and promoting sales within those sites. Recommendations can make customers more confident in their choices and help close more sales. This pattern, along with FEATURED PRODUCTS (G1), PERSONALIZED RECOMMENDATIONS (G3), and RECOMMENDATION COMMUNITY (G4), describes how to provide useful recommendations. Specifically, this pattern describes cross-selling and up-selling—that is, recommending additional products according to what the customer has already expressed an interest in.


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