• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

B1. Multiple Ways to Navigate

Figure B1.1. Amazon.com understands that both intention and impulse are navigation motivators. Customers can look for what they intend to buy, using browsing and searching tools. The site also provides links to impulse items that customers might not have intended to buy but act on anyway.

(www.amazon.com, August 23, 2001)



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint