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Background

In CROSS-SELLING AND UP-SELLING (G2), we discuss how it can be useful to showcase accessories and more expensive versions of the current product, to entice customers to spend more money. In UNIFIED BROWSING HIERARCHY (K1), we discuss reasons why community, content, and commerce should be combined instead of being separated into distinct categories. In HEADLINES AND BLURBS (D3), we look at ways of promoting content found on other parts of your Web site. This pattern discusses how to use a sidebar to feature these kinds of related BROWSABLE CONTENT (B2) on a Web page.


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