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Solution

Use a first read to give each page a unifying focus on the most important message, and to emphasize the most important element of that page. Use color, size, font, weight, and position to differentiate and highlight the first read. Design for lower-resolution displays, and test your first reads with your customers to see if they are effective.

Figure I3.3. Use color, size, font, weight, and position to create a first read that unifies your Web pages.



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