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Problem

When shopping, customers want to see product details to help inform their buying decisions. They must also trust a seller before deciding to make a purchase. Many sites do not provide enough in-depth information about their products, or they project an untrustworthy image.

Having plentiful, well-organized, helpful information about your site's products or services helps customers make better and more frequent purchasing decisions. Shoppers need to scan for basic, valuable blocks of information, including product photos, thorough descriptions, features, prices, and even benefits. When this information is sparse or hard to find, one of the big advantages of online shopping is lost.


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