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F9. Easy Returns

Figure F9.1. A site can help close sales by letting customers know that returns are not only possible, but also easy. It requires trust for shoppers to buy items sight unseen. Knowing that they can make a mistake and not be charged for it is reassuring. Buy.com clearly states its return policy and provides a clear link to make a return.

(www.us.buy.com, February 13, 2002)



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