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Principles

These high-level concepts guide the entire design process and help you stay focused. For example, as we state in one of our key principles, you must acquire a deep understanding of your customers' needs. Another major principle is to design your Web site iteratively, moving from rough cuts to refined prototypes, before creating the production Web site. These principles, described in Chapters 3—Knowing Your Customers: Principles and Techniques and 4—Involving Customers with Iterative Design, can be applied to any design problem and are the foundation for the patterns we describe in the second half of the book.

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