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Chapter 1. Customer-Centered Web Design > Using the Principles, Processes, and ...

Using the Principles, Processes, and Patterns

Design is about making informed trade-offs between competing constraints. Customer-centered design tries to make these trade-offs clearer, but only you can solve the problems. The principles help you decide between different process activities at a particular step of your project. For example, when deciding between iterating on a paper design one more time versus building a high-fidelity version of the design, you might decide to stick with paper because you can easily bring in potential customers to evaluate the design.

You can also use the principles to help you decide among different design solutions you developed using the patterns. Say, for example, that you are not sure whether your branding is prominent enough during checkout on your site. You could use online surveys, a common tool of market researchers, to quickly see what potential customers think.

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