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Pattern Group G. Advanced E-Commerce > Cross-Selling and Up-Selling

G2. Cross-Selling and Up-Selling

Figure G2.1. Cross-selling and up-selling mean promoting products and services that are highly related to the current product. Here the assumption is that people who are interested in wine goblets might also be interested in place cards, champagne glasses, and nicer goblets. These cross-selling and up-selling links reduce people's shopping time by helping them complete a transaction.

(www.theknot.com, November 27, 2001)



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