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Problem

Customers need to see and manage the information a Web site keeps about them.

Web sites need to keep track of a great deal of information about their customers to create highly PERSONALIZED CONTENT (D4) for them. For example, a PERSONAL E-COMMERCE (A1) site might store shipping address, billing address, and credit card information to streamline the checkout process. A NEWS MOSAIC (A2) might store the kinds of news articles that a specific customer likes, presenting a high-value news site tailored for that individual. A COMMUNITY CONFERENCE (A3) site might store a customer's favorite message boards and favorite participants, making it easy to find new and relevant discussions. A STIMULATING ARTS AND ENTERTAINMENT (A9) site might store a customer's movie and music preferences and provide recommendations.


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