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Pattern Group I. Designing Effective Pag... >  Consider These Other Patterns

Consider These Other Patterns

Page elements that should be above the fold include NAVIGATION BARS (K2), SEARCH ACTION MODULES (J1), and CLEAR FIRST READS (I3). Other page elements to consider include LOCATION BREAD CRUMBS (K6), HEADLINES AND BLURBS (D3), FEATURED PRODUCTS (G1), and PERSONALIZED RECOMMENDATIONS (G3).

Above the fold is especially important for PROCESS FUNNELS (H1) such as QUICK-FLOW CHECKOUT (F1) and SIGN-IN/NEW ACCOUNT (H2). These kinds of processes often use HIGH-VISIBILITY ACTION BUTTONS (K5) to help guide people through a task.


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