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Pattern Group E. Building Trust and Cred... >  Consider These Other Patterns

Consider These Other Patterns

The About Us page should help reinforce the Web site's UP-FRONT VALUE PROPOSITION (C2). It should also have a link to the Web site's PRIVACY POLICY (E4) and FREQUENTLY ASKED QUESTIONS (H7) pages.

Contact information should be included in the About Us pages, as well as on the PAGE NOT FOUND (K14) error page.


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