• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Mind the Fold

Designing pages for different Web browsers and configurations has challenges too. Web pages “fold” in different places, depending on the browser type, the browser's window size, and optional configurations, such as the default font size. Some people set their browser windows to the maximum window size; others shrink their windows so that they can see multiple windows at once. Customers who shrink their browser windows see less of what's on your Web page. The maximum browser window size depends on a computer screen's resolution. A large window on one machine could be a medium window on another, and a small window on a third. But putting the critical buttons at the very top of a page can confuse customers if the buttons are the first thing to draw the eye. If customers do not scan the site brand and recognize the site they're on, they might feel lost.

To be obvious, the critical buttons that take people to the next step in a process must follow these rules: Because browser size cannot be controlled, critical buttons must be as close to the top of a page as possible, without being at the absolute top. Including duplicate critical buttons below the fold, at the bottom of critical content, makes it easier for customers to move forward after reading the content, and it does not increase page download time. Action buttons must be differentiated from other buttons so that customers notice them right away.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint