• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Pattern Group K. Making Navigation Easy > Differentiate or Eliminate Links That...

Differentiate or Eliminate Links That Have Similar Names

If customers see links that sound similar, they may become confused. For example, which link would you click on for help: Service, Tech Support, or Help? As another example, what is the difference between Shopping Cart, Checkout, and Order List? FAMILIAR LANGUAGE (K11) describes some techniques for addressing this problem.

This problem also crops up on large Web sites, which often name the same thing differently in different places. Is it email or e-mail? Is it notebook computer or laptop computer? Overcome the problem of inconsistent terminology by establishing a style guide that all your site designers follow. As we discussed in Chapter 4—Involving Customers with Iterative Design, strive for consistency by choosing a consistent vocabulary and stick with it throughout the Web site. In addition, be consistent with standard terminology that your customers will see elsewhere.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint