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Pattern Group K. Making Navigation Easy > Generic Terms Make Poor Link Names

Generic Terms Make Poor Link Names

Many Web sites have generic links like click here or download or even http://www.click-this-link.com. “Click here” for what? “Download” what? What is http://www.click-this-link.com and why should anyone go there? Compare these link names to the ones in the CNET News.com example (see Figure K9.1). Take one of its links at random, and guess what kinds of things you would see if you clicked on it. In most cases, you will guess correctly. That's the mark of a good link name.

Figure K9.1. CNET News.com's links on the left clearly describe where customers will go if they click on them.

(www.cnet.com, July 2001)



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