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Pattern Group K. Making Navigation Easy > Open New Windows for External Links

Open New Windows for External Links

Open a new window for an external link when you want customers to maintain the context of the original site, especially when they are in the middle of a process. Pop-up windows are problematic, as explained in POP-UP WINDOWS (H6), but if used judiciously, they can work well. Keep in mind that too many open windows can be annoying, and because not every link comes in the middle of a process, not all external links need to open new windows.


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