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Pattern Group K. Making Navigation Easy > Set Expectations, Mark External Refer...

Set Expectations, Mark External References

News sites that reference other news sites often put all their external references together in one area that is clearly marked. For example, the CNN Web site places external links at the bottom of each news article. Other news aggregators, like Yahoo!, put a marker—such as [external]—before each link to another site. These strategies inform customers that if they click the link, they will no longer be on the current site, so that they will not be surprised to be transported away. You can use similar strategies by putting external content in specific areas or clearly marking an external reference on the link itself.


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