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Pattern Group K. Making Navigation Easy > Minimize Link Rot by Getting Permissi...

Minimize Link Rot by Getting Permissions

A site operator could change the content of a page or decommission a page address, and you would never know about it until you tested your external links. This problem is often called link rot. If your site has many external links, testing the links can be time-consuming. In addition, the external site you link to may not want you to link to it. It is best to get permission from the external site for several reasons:

  • External site operators can give you their conditions for linking to their sites, perhaps agreeing to link to you as well.

  • You can inform the external site operators that your site relies on their current link structure, thereby hopefully reducing link rot.

  • Talking to another site operator helps you understand how to link to other sites so that the same page addresses will contain the content you wish to reference, again reducing link rot


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