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Pattern Group J. Making Site Search Fast... > Use Log Files to Tailor Results for ...

Use Log Files to Tailor Results for the Most Common Search Terms

Search engines by themselves do not always provide the best results. The key to better results for your customers lies in your analysis of the log files, which keep track of the terms your customers use to search.

Find the most common terms, and make sure that search results using those terms point to the right place. This approach solves two problems. First, it compensates for the fact that customers use different words to mean the same thing. Figure J3.3 shows how IBM does this on its Web site. The search terms “notebook,” “laptop,” and “ThinkPad” all point to the same page, greatly increasing the chance that a customer will find the right page.


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