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Pattern Group I. Designing Effective Pag... > Use Multiple Features to Differentia...

Use Multiple Features to Differentiate the First Read

By coordinating features such as color, size, font, weight (i.e., boldface), and position, you can make an effective first read that stands out. With color, for example, you want to make the first read contrast well with the page background. Picking complementary colors, such as purple text on yellow, or colors that have good contrast, such as black text on white, works well here.

In terms of size, it is a good idea to make the first read larger than the surrounding elements. In Figure I3.1 note that the first-read text and the image of the shoes are larger than any other text or image on the entire page. Similarly, the first-read image in Figure I3.2 dominates the page, and the first-read text is larger than any other text on the page, save the brand “L.L. Bean” in the upper left corner.


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