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Pattern Group I. Designing Effective Pag... > Create Sample Web Pages and Get Feed...

Create Sample Web Pages and Get Feedback

Use your sketches to create rough Web pages, and test them for usability with your customers. See if the placement of your elements makes sense to them. “Greek” the text by changing it to nonsense words, and see if your customers can still guess the basic elements of the Web site on the basis of position and layout.[1] Use this feedback to fix potential errors early in the process, when they are still easy to correct. (For more information on getting feedback in usability tests, see Appendix A—Running Usability Evaluations.)

[1] Most Web designers use a variation of a poem for greeking. It starts with “Lorem ipsum dolor sit amet” Oddly enough, the poem was written in Latin and historically has always been misquoted!

Make related elements look similar, either by grouping them near each other or by making them the same in size, color, and font. Leave proper spacing between unrelated elements. For example, keep your navigation visually separated from other images and the main text. Thin lines can also be used to emphasize elements.


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