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Test Your First Reads

Create a high-fidelity mock-up of a sample Web page. The mock-up can be anything from an image to an HTML page. Bring in some representative customers and show them the mock-up for a few seconds. Ask them what they remember about the page and what they think the page is about. Revise your first read if a majority of these test customers did not understand the point of the page, and keep doing quick tests until you come up with a design that satisfies both you and your customers.

Also try out the first reads on a range of screen resolutions that are different from the one on which you designed it to see how they work.


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