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Pattern Group H. Helping Customers Compl... > Use Automatic Pop-Up Windows for Sho...

Use Automatic Pop-Up Windows for Showing Unrelated Information When People Enter or Exit a Web Site

There are two kinds of pop-up windows: automatic and link based. Automatic pop-ups appear simply as a result of a customer's arrival at or departure from a Web site. These kinds of pop-up windows usually contain advertisements or surveys for improving the quality of a Web site.

Many people find advertisements in automatic pop-up windows annoying, but some Web sites have found success with them. One recent innovation is the pop-under advertisement, which places an advertisement pop-up window under the customer's browser window so that customers will not see the window until they close their browsers. If you want to show pop-up advertisements, there are many factors to consider, including usability, customer satisfaction, and business revenues. We cannot say for sure whether pop-up windows are good or bad for a Web site. This is something that has to be judged on a case-by-case basis.


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