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Pattern Group H. Helping Customers Compl... > Choosing between Temporary and Persi...

Choosing between Temporary and Persistent Customer Sessions

Two factors to consider when you're choosing between temporary and persistent customer sessions are complexity and privacy. Temporary customer sessions are easier to implement because you do not need to store most of the information permanently. With persistent customer sessions, however, the customer's preferences and customized information need to be stored in a database, and this data must be retrieved every time the customer returns.

Table H5.1. Temporary and Permanent Customer Sessions Compared
 Temporary Customer Sessions Persistent Customer Sessions
Mode of implementation Session IDs, session cookies Persistent cookies
Context for use You want to keep track of and use temporary information, or privacy concerns are important. You want to keep track of and use permanently stored information, such as the customer's identity, to provide personalized content.
Patterns involved
  • INTERNATIONALIZED AND LOCALIZED CONTENT (D10)

  • PROCESS FUNNELS (H1)

  • GUEST ACCOUNT (H3) (which implies SHOPPING CARTS (F3) and QUICK-FLOW CHECKOUT (F1) as well)

  • PERSONALIZED CONTENT (D4)

  • MESSAGE BOARDS (D5)

  • INTERNATIONALIZED AND LOCALIZED CONTENT (D10)

  • QUICK-FLOW CHECKOUT (F1)

  • SHOPPING CARTS (F3)

  • PERSONALIZED RECOMMENDATIONS (G3)

  • RECOMMENDATION COMMUNITY (G4)

  • ORDER TRACKING AND HISTORY (G7)

  • PROCESS FUNNELS (H1)

  • SIGN-IN/NEW ACCOUNT (H2)

  • ACCOUNT MANAGEMENT (H4)



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