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Pattern Group H. Helping Customers Compl... > Persistent Customer Sessions

Persistent Customer Sessions

Compared to temporary sessions, persistent customer sessions let Web servers remember customers for longer periods of time. Persistent customer sessions are useful when you want to maintain permanent information about a customer, such as when your site generates PERSONALIZED RECOMMENDATIONS (G3) or shows customers their ORDER TRACKING AND HISTORY (G7) information. A good rule of thumb is that if your customers ever need to go through the SIGN-IN/NEW ACCOUNT (H2) pattern, you probably need to use persistent customer sessions.

Persistent customer sessions are implemented with persistent cookies, which are similar to session cookies but are stored on customers' hard drives, allowing your Web site to track customers over longer periods of time.


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