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Pattern Group G. Advanced E-Commerce > Allow Quick Purchase of Related Products

Allow Quick Purchase of Related Products

When you take customers to a separate page to purchase a related product, they might get lost on their way back or be sidetracked and forget about the original product. Make it easy for customers to buy related products without losing the original product. Give customers enough information about a related product so that they can decide on the product's value without having to jump to another page (see Figure G2.4).

Figure G2.4. Netflix highlights related movies (under “Members Also Enjoyed”) on its product page. To select one of these options, customers click on the Rent button, which pops up a window without taking them off the product page. Customers can then close the pop-up window and continue along the main product page.

(www.netflix.com, October 28, 2001)



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