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Pattern Group G. Advanced E-Commerce > Cross-Sell and Up-Sell Related Products

Cross-Sell and Up-Sell Related Products

What will customers find useful if they are already looking at a specific product? Such items might include accessories, complementary products, better versions of the current product, or similar products with slight differences (see Figures G2.2 and G2.3). You can offer all these related products, depending on customer needs. Not all customers will find all of the related products useful, but if enough of them do, your efforts will have been worth the trouble.


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