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Pattern Group G. Advanced E-Commerce > Give Chances to Explore

Give Chances to Explore

Not everyone will come to your site with a specific question, goal, or product in mind. Yet visitors will not browse through thousands of products over a slow connection. Like a virtual window dresser, you have to give your customers chances to explore your products by highlighting imagery and detail that will compel them to click for more information. By featuring several different ways for people to experience your products, you will draw people in according to their varying interests (see Figure G1.4).

Figure G1.4. Amazon.com starts editorializing right on its homepage, which can be customized for visitors. Note the enticing use of titles in the middle of the Web page, such as “Top Sellers” and “Get the Best.”

(www.amazon.com, October 6, 2001)



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