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Pattern Group G. Advanced E-Commerce > Provide Different Kinds of Recommendatio...

Provide Different Kinds of Recommendations

Shoppers have diverse needs and different values. On a site that sells jewelry, for example, a shopper who likes to see the latest styles may decide to go elsewhere if she cannot see what's new. Fashionable shoppers want to see what's popular; cost-conscious customers may want to see what's on sale. Those who need help with a purchase will want to see a buyer's guide. Featuring products from all of these different slants can dramatically improve your customers' ability to find the desired items. Categories to use for featuring products might include things like best-sellers, editor's choice, rare finds, and new releases. Figure G1.3 shows two examples, of top-selling products and rare finds.

Figure G1.3. Here are two different kinds of recommendations. (a) Barnes&Noble.com's recommendation shows top-selling books. (b) Eziba shows rare finds for people looking for exotic pieces for their homes.

(www.bn.com, February 1, 2002)

(www.eziba.com, October 6, 2001)



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