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Pattern Group G. Advanced E-Commerce > Equip Your Site with Meta-ratings

Equip Your Site with Meta-ratings

People need a way of knowing which reviews are good and which reviews are not. One way of providing this information is with meta-ratings, or reviews of recommendations. Figure G4.4 shows Amazon.com's system. It asks, “Was this review helpful to you?” Reviews with many yes votes are seen as more useful than those with many no votes.

Figure G4.4. Amazon.com lets customers comment on reviews in a meta-review.

(www.amazon.com, September 30, 2001)



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