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Pattern Group G. Advanced E-Commerce > Provide Policies of Use

Provide Policies of Use

Allowing customers to post text or links on a site opens the door to abuses. What if someone posts copyrighted material in a review? If a review allows images, what if someone points to something obscene? What if someone posts an obviously fake review, or an insider such as a restaurant owner gives his or her own establishment a positive review? In addition, who owns the reviews? What about minors under a certain age? For example, as discussed in PRIVACY POLICY (E4), the U.S. government restricts the kinds of information that can be collected about minors.

These are all issues that the site management team must address in its FAIR INFORMATION PRACTICES (E3). Many of these issues have potentially serious legal ramifications, so consult legal counsel to develop the best policy. Figure G4.3 shows an example of such a policy.


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